How analytics works
Analytics shows the available figures for connected channels. The view depends on the features enabled for your organization: extended multichannel analytics is in a limited pilot, while other organizations may see the existing Meta analytics. Connecting a publishing channel does not by itself provide access to all its analytics.
Data flow step by step
1. Connection and permissions
Connect the correct business page, account or location in Social media and check its analytics permissions.
Meta Partner Connect, other providers’ sign-in flows and provider approvals determine which data can be collected for each destination.
2. Sync
Gunvald collects data in the background. An available refresh or collection action can start another request.
A queued request is not a completed collection. Check the channel’s collection status and last update; not every metric is available in real time.
3. Source-specific metrics
Each figure has its own definition, time period and availability from its source channel.
Daily or period activity and a publication’s observed lifetime total are different measures. Missing or suppressed data must not be treated as zero.
4. Interface
Choose a channel or destination and time period, review the main metrics, and open publication details.
In the extended view, selecting all channels does not add unlike metrics into one total. Check whether data is partial, stale or requires action.
Availability and connections
Account- and metric-specific requirements
Availability depends on the provider, account and metric. Some Meta audience and Insights data requires a minimum audience. There is no single 100-follower rule for every channel and metric.
Required permissions
Publishing and analytics permissions can be separate. Check the correct organization and destination and any reconnect request. The organization’s pilot access can also affect the extended view.
Check collection status
Initial collection and historical data may finish at different times. Check the last update and any pending or error message; a 24-hour turnaround or a fixed history length cannot be guaranteed for every channel.
Which metrics can you see?
Channel-specific key metrics
- Impressions, views, reach or interactions as reported by the selected source channel
- Followers, clicks or watch time only for channels and periods where those measures are available
- Organic analytics and paid Ads results are separate
Publications and comparisons
- Publications on the selected channel and their available results
- Period comparisons only when sufficient comparison data exists
- Timing recommendations are suggestions; limited or missing data does not establish the best publishing time
When figures are missing
Troubleshooting
- Check the organization, channel, destination and selected period.
- Review the connection in Social media and reconnect if requested.
- Read the collection status: pending data, missing access and an actual zero are different situations.
- If the issue continues, tell support the channel, destination, period and visible error. Do not send passwords or API keys.
Need help with a connection or permissions? Read the connection guide or contact support.
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