What is the AI Profile?
Define your brand voice
The AI Profile defines your brand voice, style, and goals so AI can create content that matches your brand.
The AI Profile includes details about your company, brand voice, USP (Unique Selling Proposition), target audience, and other important inputs. The more accurately you fill it in, the better the AI can match your brand.
Completing your profile
Review the autofill details
If you provided the company website during guided setup, your profile may contain suggested details. Review and complete them:
- Company name: Make sure the name is correct
- Industry: Check that the industry matches your business
- Location: Update the location if needed
- Brand voice: Choose the voice that best fits your brand
- USP: Complete your Unique Selling Proposition details
- CTA style: Choose a call-to-action style that suits your brand
You can edit all autofill details whenever needed. Autofill is only the starting point, and you can always add more detail later.
Define the brand
Brand definition is a key part of the AI Profile. Define these clearly:
- Brand voice: Choose a tone that best represents your brand (for example professional, friendly, or playful)
- Brand persona: Describe your brand personality and values
- USP (Unique Selling Proposition): Why should customers choose you?
- Target audience: Picture your ideal customer and describe them
- Keywords: Add keywords you want to use in posts
- Content types: Choose what kinds of posts you want to create
The more precisely you define the brand, the better and more on-brand the AI-generated content will be.
Add images
You can add images to your profile that AI can use in posts:
- Logo: Add your company logo
- Images: Upload visuals from Gallery Studio or from a URL
- Color style: Define your brand color palette
- Visual style: Describe the visual style you want to use
Manage the logo, brand colors, and fonts in Gallery Studio as well. The carousel editor lets you adjust them for that carousel. If a brand font is unavailable, Gunvald uses a supported replacement and explains the substitution. Review the result.
Read more about Gallery StudioEditing your profile
Update your details
You can update your profile details at any time. Changes affect all new AI-generated posts:
- Update the company name, industry, or location
- Change the brand voice or persona
- Add or remove keywords
- Update the USP or target audience
- Adjust the visual style or color palette
Watch Saving/Saved or use Save changes. Existing posts do not change automatically. The organization’s content strategy is a separate setting: activation affects future content and does not automatically replace existing drafts.
Refresh the brand definition
If your brand changes or you want to try a different tone, you can update the brand definition:
- Change the brand voice to a new style
- Update the USP to match new offers
- Add new keywords
- Adjust the target audience if you expand your reach
Brand updates affect all new posts. It is worth testing different tones and styles so you can find what works best.
Common issues
Autofill details do not match my business
If the autofill details do not match your business:
- Edit the details directly on the profile page
- Remove incorrect details and fill in the correct information manually
- Autofill is only a starting point, so you can always adjust the details
- Contact support if the issue continues
Changes do not save
If your changes do not save:
- Make sure you are signed in
- Refresh the page and check again
- Verify that all required fields are filled in
- Contact support if the issue continues
AI does not use my profile details
If AI does not use your profile details in posts:
- Make sure the profile is completed and saved
- Check that the brand voice and persona are defined
- Update the profile and try again
- Contact support if the issue continues
Need more help?
If you did not find the answer here, contact support or continue with the related guides.