This feature is in beta and is actively evolving.
What is Ads?
Meta ad automation
The Ads feature helps you create and manage Meta ads (Facebook and Instagram) directly from Gunvald.
With the Ads feature, you can create ad campaigns, manage budgets, and monitor ad performance without switching between separate tools. Everything happens in one place.
Creating Meta ads
OAuth connection
Before you can create ads, you need to connect a Meta Ad Account:
- Open the "Ads" tab in your workspace
- Click the "Connect Ad Account" button
- Sign in to your Meta account and grant the requested permissions
- Choose the Ad Account you want to use
- Confirm the connection
The OAuth connection is secure and uses Meta’s official authentication flow. You can disconnect it at any time.
Open AdsAd Account settings
Once the Ad Account is connected, you can configure the settings:
- Currency: The Ad Account currency is detected automatically
- Time zone: The time zone is read automatically from the Ad Account
- Budget: Set the campaign budget
- Audience: Define the target audience for the campaign
The settings are saved automatically and apply to all new campaigns.
Campaign creation
You can create new ad campaigns with the Ads wizard:
- Click the "Create new campaign" button
- Choose the campaign objective (for example Awareness, Traffic, or Conversions)
- Set the budget and target audience
- Create the ad content (text, image, CTA)
- Review and publish the campaign
The campaign is created through the Meta Marketing API and is immediately available in Meta Ads Manager.
Managing campaigns
Campaign tracking
You can monitor campaign performance directly in Gunvald:
- Impressions: How many times the ad has been shown
- Clicks: How many times the ad has been clicked
- Costs: How much the campaign has spent
- ROAS: Return on Ad Spend ratio
- Conversions: How many conversions the campaign has generated
The figures update automatically from the Meta Marketing API. You can also review detailed numbers in Meta Ads Manager.
Editing campaigns
You can edit campaigns from Gunvald:
- Update budget: Change the campaign budget
- Edit content: Update the ad text, image, or CTA
- Pause/resume: Pause or restart the campaign
- Delete campaign: Remove the campaign completely
Changes are synchronized automatically through the Meta Marketing API. Some changes may take a moment before they appear in Meta Ads Manager.
Common issues
OAuth connection fails
If the OAuth connection fails:
- Make sure you are signed in to your Meta account
- Check that you have access to the Ad Account
- Make sure the Ad Account is active
- Try again or contact support
The campaign does not publish
If the campaign does not publish:
- Check that the Ad Account is connected and active
- Make sure a budget has been defined
- Check that all required fields are filled in
- Try again or contact support
Performance data is not updating
If performance data is not updating:
- Wait a moment — the figures update automatically
- Refresh the page and check again
- Check in Meta Ads Manager that the campaign is active
- Contact support if the issue continues
Need more help?
If you did not find the answer, contact support or read the other guides.