One idea, channel-specific versions
Gunvald treats Facebook, Instagram, LinkedIn, and Google Business as concrete publishing channels. One idea can produce several drafts, but each publication is stored for a specific destination.
- Facebook and Instagram can still be selected together through the Meta shortcut.
- LinkedIn and Google Business have their own copy style, target, and readiness requirements.
- Publish and schedule actions are handled per channel so one provider failure does not hide another success.
Meta: Facebook and Instagram
Meta Partner Connect
Meta is connected at the organization level through Meta Partner Connect. It remains the primary path for Facebook and Instagram.
- Select the Facebook Page and Instagram account for the organization.
- Preflight checks partnership, permissions, and the Instagram/Page link.
- If Meta Business permissions change, run the check again on /dashboard/social.
LinkedIn for professional content
LinkedIn drafts are more professional, insight-led, and less emoji-heavy than Meta drafts.
- Connect LinkedIn on /dashboard/social and select the organization or page to publish to.
- Reconnect may be required if the token expires or LinkedIn changes granted permissions.
- Keep CTA and claims in a business context; LinkedIn is not the same format as an Instagram caption.
Google Business
Google Business for local updates
Google Business posts are short local updates that emphasize location, practical action, and an optional link or CTA.
- Connect Google Business and select the right location on /dashboard/social.
- Gunvald uses the Google Business label consistently in user-facing copy.
- Google may reject or restrict updates because of location, permission, or content rules.
Drafts, library, and scheduler
When you ask for content for multiple channels, Gunvald creates channel-specific cards instead of copying one final text everywhere.
- Library and Scheduler cards show which destination each post belongs to.
- The Meta pair expands to Facebook and Instagram, while LinkedIn and Google Business stay provider-locked.
- If publish readiness fails, fix that provider connection before publishing again.
Common issues
Most publishing issues come from expired connections, missing targets, or provider-specific content restrictions.
- Open /dashboard/social and confirm the channel is publish-ready.
- Reconnect when the status is needs_reauth, refresh_failed, or revoked.
- If a multi-channel action partially fails, resolve the failed provider separately.