Gunvald started from our own need.
We first built Gunvald for our own use. Only after using it in practice did we realise the same need existed for many other entrepreneurs.
Our story
It started with a very practical founder problem
Gunvald did not begin as a polished startup slide. It began with a practical need: as an entrepreneur, social media constantly asks for ideas, copy, images, scheduling, and a clear way to tell people what is actually happening in the business.
When the first versions were in our own use, we realised we knew several entrepreneurs who could genuinely benefit from this. They do good work, serve customers, and build their companies, but social media easily becomes the last thing on the list.
For entrepreneurs without a spare marketing department
Not every entrepreneur has the time or skills to handle social media alone. Hiring a freelancer or agency is not always realistic when resources are limited. And even when outside help is possible, the results can vary.
Gunvald is not here to turn entrepreneurs into marketing agencies. It is here to be a practical assistant that helps them talk about their work, products, services, and expertise clearly and consistently.
Our mission is to help Finnish entrepreneurs
“We want to help Finnish entrepreneurs explain what they do well and why it matters.”
That mission shows up in how we build the whole operation: onboarding, account connections, support in problem situations, pricing, and the product itself.
We do not want entrepreneurs to be left alone with technical settings, an empty content calendar, or confusing tools. Gunvald helps them tell the world about their operations, products, services, and expertise.
What that means in practice
Easy onboarding
We help users get started clearly instead of sending them to read documentation alone.
Account connections with guidance
Connecting social channels can be confusing, so we build the guidance and support to help users move forward.
Pricing for small companies
The service must also be possible for companies without a large marketing budget.
Human help when something breaks
When something does not work, the goal is to solve it in practice, not hide behind automation.
The people behind Gunvald
Gunvald has been developed especially by Visa-Matti and Anni. The work has stayed close to everyday entrepreneurship: what entrepreneurs actually need, where tools usually get stuck, and how the service should help someone who is not a marketing or technology expert.
More people are joining the project, and the future direction suggests the team is growing. That excites us, because Gunvald is becoming more than software: it is a practical way to help entrepreneurs succeed.
If this sounds familiar, Gunvald was built for you
If your company does good work but telling people about it too often gets postponed, Gunvald can help. Start a trial or contact us, and we can look together at how the service fits your business.